Hull City said it had agreed a two-year principal partnership with Sportsbet.io, which will place its branding on the first-team home, away and third-kit shorts. The club also named the operator its official Turkish betting partner.
The agreement gives Sportsbet.io a sponsorship and betting-partner position linked to Hull City and its Turkish audience.
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Stake is expanding in regulated markets, Yolo Group is withdrawing from grey jurisdictions and 1XBet is acquiring domestic licences, according to a media report. The report describes a broader shift by the companies towards regulated gambling markets.
Estonia’s Finance Ministry and Tax and Customs Board are examining whether online gambling operators can contribute to culture and sport after a drafting error removed the legal basis for the remote gambling tax in 2026. Yolo Group and the operators’ association said members were willing to keep paying, while officials assess whether another lawful payment structure is available; parliament has begun work on a correction bill.
EveryMatrix announced Jonas Groes will become co-CEO alongside Ebbe Groes in the new year. The year-end review also says Lara Falzon became Yolo Group’s B2B chief executive during the summer and Robeson Reeves took over at Intralot under its deal with Bally’s.
Yolo Group is shifting towards regulated markets, while Super Group has launched a rand-pegged stablecoin in South Africa, according to the report. The developments feature in wider debates about bringing crypto gambling and digital wallets within regulated systems in markets including Estonia, the Netherlands, the UK and South Africa.
Estonia’s Riigikogu approved a reduction in gambling tax from 6% to 4% on 3 December, with 51 votes in favour and 31 against. The measure now advances the government’s plan to attract international iGaming operators, while the Finance Ministry warned that receipts could fall by as much as €13m by 2029 and raised concerns about oversight.