Betsson rules out entering prediction markets for now
Betsson chief executive Pontus Lindwall said the company has no current plans to enter prediction markets, which he said do not fit its core markets. He made the comments during a discussion with investors; UK Gambling Commission strategy director Brad Enright separately said prediction-market products could fall under Britain’s betting intermediary rules, depending on their business model.
Betsson’s position and the UKGC’s stated interpretation affect the prospects for prediction-market entry in its core markets and Britain.