Hard Rock Bet announced a partnership with the Tampa Bay Buccaneers, offering fan promotions and betting features at Raymond James Stadium and through its sportsbook app. The company says the partnership builds on its position as Florida’s legal online sports betting provider; the Seminole Tribe owns the platform.
The agreement gives Hard Rock Bet promotional access to Buccaneers fans in Florida through stadium and app channels.
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Hard Rock Digital agreed a multi-year licensing partnership with MLB Players, Inc. and OneTeam Partners for player name, image and likeness rights, the parties said. Hard Rock Bet will use player images, profiles and statistics in betting markets and marketing across its digital and retail platforms in North America.
Sportradar said it expanded its multi-year agreement with Hard Rock Bet to add official PGA TOUR and UFC data, odds and live-betting features in the US. The additions include PGA TOUR hole-level markets and 3D shot tracking, as well as UFC fight statistics and live markets.
Catalist Sports announced a multi-year agreement for exclusive US rights to official Australian Open data, starting with the 2026 tournament. It will distribute Level 2 and Level 3 data to licensed US sportsbooks; the tournament runs from 12 January to 1 February, and Catalist said it is already partnering with named US operators including FanDuel and DraftKings.
Beter launched Setka Cup table-tennis streams, data and odds on Hard Rock Bet in Florida after securing vendor registration, according to the company. The Seminole Tribe of Florida approved the registration, and the launch makes Florida the fifth US state where Setka Cup is available.
Hard Rock Bet launched its online sportsbook and casino in Michigan through a partnership with the Hannahville Indian Community, operator of Island Resort & Casino. The Michigan Gaming Control Board approved Hard Rock Bet as the tribe’s platform provider, replacing evoke, which had operated the SI Sportsbook brand. The launch is Hard Rock Bet’s 10th sports betting market and second online casino launch in the United States, the company said.