Hard Rock Bet launches MLB player imagery under licensing agreement
MLB Players, Inc. and OneTeam Partners announced the launch of MLB player imagery on Hard Rock Bet after a long-term licensing agreement with Hard Rock Digital. Player names, images and likenesses are available across digital and retail platforms in North America, with headshots already appearing in the app’s player profiles and prop markets during the 2026 season. The agreement also permits wider use of MLB player intellectual property across Hard Rock Digital’s products and marketing.
Hard Rock Digital can use licensed player identities across betting products and marketing on digital and retail platforms.