Hard Rock Digital agreed a multi-year licensing partnership with MLB Players, Inc. and OneTeam Partners for player name, image and likeness rights, the parties said. Hard Rock Bet will use player images, profiles and statistics in betting markets and marketing across its digital and retail platforms in North America.
The agreement gives Hard Rock Bet licensed MLB player content for its betting products and marketing.
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Ontario's Alcohol and Gaming Commission of Ontario (AGCO) issued Hard Rock Digital Canada Ltd. an internet gaming operator licence on 14 May for its Hard Rock Bet platform. The licence expires on 13 May 2027; the company did not provide details of its launch plans.
Amelco has launched Amplify, an AI development platform intended to let betting operators build and deploy product changes using prompts, according to the company’s founder and chief executive, Damian Walton. The article says the system can generate code and handle testing and deployment across apps, websites and back-office systems.
Amelco has launched Amplify, an AI development platform that the company says allows betting operators to build, test and deploy product changes by prompting the system. According to Amelco founder and chief executive Damian Walton, the platform generates code and handles testing and deployment across apps, websites and back-office systems. Amelco's clients include Fanatics, Hard Rock Bet, Flutter and Entain.
Hard Rock Bet reportedly added 23 casino games in New Jersey and Michigan. The report does not identify the games or provide further details.
Hard Rock Bet said it will fund and sponsor a $5 million slots tournament operated by the Seminole Tribe of Florida, with a live final scheduled for 12 December 2026 in Hollywood, Florida. The prize pool includes $1 million for the winner; eligible players in Florida, New Jersey, Michigan and Ontario can qualify through 29 November. The company said the event is the largest slots tournament it has held in Florida.
Amelco and Boing Gaming announced a partnership to bring Boing’s Class II mobile games to Amelco’s operator partners. The agreement will connect Boing’s remote game server with Amelco’s player account management platform through a reference integration architecture.