H2 Gambling Capital estimates $60bn in legal betting on 2026 World Cup
H2 Gambling Capital estimates that legal betting on the 2026 World Cup will reach $60 billion, up 71% from its estimate for the 2022 tournament. The figure excludes illegal and unregulated markets; H2 estimates $5.7 billion will be wagered across host nations the United States, Mexico and Canada, including $2.9 billion in the US, $2.5 billion in Mexico and $300 million in Canada.
The estimate gives operators a projected legal betting market size for the tournament, excluding illegal and unregulated markets.