H2 projects up to BRL30bn shifting to Brazil's illegal betting market
H2 Gambling Capital estimated that BRL20bn to BRL30bn could move from Brazil's regulated market to unlicensed operators after a federal measure signed on 25 September prohibited fixed-odds betting operations, offers, intermediation and advertising. H2 said BRL25bn of betting volume could continue outside the regulated system, while BRL15bn could leave the market in the short term; it considered a 2027 reopening more likely than permanent closure.
A possible shift to unlicensed operators creates uncertainty for Brazil’s regulated market and its potential reopening.