GR8 Tech appointed Yevhen Krazhan as chief sales officer from 1 April, the company said. Krazhan previously served as chief business development officer and will oversee global sales, agent network management and go-to-market execution, according to the announcement.
Krazhan’s remit makes him responsible for GR8 Tech’s global sales, agent network and market execution.
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Reportedly, GR8_TECH will host a private, operators-only Zoom workshop on 29 October on the consequences of Brazil's betting ban. The session, led by chief strategy officer Yevhen Krazhan, will address contingency planning, player and partner relationships and potential regulatory scenarios. No press, regulators or recording will be admitted.
GR8_TECH has added features to its affiliate management platform, including revenue-share calculations based on turnover, gross gaming revenue or net deposits. The update also allows unlimited sub-affiliate levels, custom affiliate tags and prepayments for flat-fee plans, the company said.
It was reported that the World Cup generated over 25 million bets on GR8_TECH’s platform. The provider reported an average sportsbook margin above 12%.
Reportedly, Industry professionals in GR8_TECH's TEAM OF CHAMPIONS activation backed Spain as eventual champion before the 2026 FIFA World Cup began. Spain accounted for 11.61% of semi-final betting volume on GR8_TECH's sportsbook, behind England at 17.24%, Argentina at 33.79% and France at 37.36%. Spain won the final 1-0 in extra time with 65% possession.
GR8_TECH said its report found that Betsson, Betano and bet365 account for 74% of online visibility in Argentina. The company said mobile devices generate about 80% of traffic to leading gambling websites and identified opportunities in areas including niche search, mobile apps and esports.