GR8_TECH plans Latin America rollout for white-label sportsbook
Deals & M&A1 min read
In brief
- GR8_TECH is rolling out a new white-label sportsbook first in Latin America, Chief Sales Officer Yevhen Krazhan said.
- Krazhan said Latin America is the pilot area, with further expansion planned.
- He said the product is aimed at operators needing more operational support, such as managed services.
GR8_TECH went to Lisbon to present a new white label sportsbook, which is launching first in Latin America. A company executive said LatAm was picked as the pilot area for the initial deployment, with further expansion planned.
The report describes Latin America as a growth region for GR8_TECH in the last few years. Krazhan said the company's strategy is built around products that help operators become leaders in their own markets, on the basis that not every operator has the largest budget.
Mourinho became a GR8_TECH brand ambassador in March, introduced as its Chief Champion Officer. At SBC Summit, the stand was the Champions Arena, which Krazhan described as a continuation of the company's long-term strategy. The stand moved from the Champions Club to the Champions Arena, with more open space.