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Google tightens gambling advertising certification rules from September 2026

Regulation

Google said stricter certification requirements for gambling and games advertisers will apply from 14 September 2026. Repeated certification losses or policy breaches by accounts under a manager account could make it ineligible for future online gambling certificates, and Google may revoke existing certifications.

Operators and agencies may lose advertising eligibility if repeated policy breaches affect their accounts or manager accounts.

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Regulation

KSA chair suggests preparing legal action against platforms over illegal gambling ads

The chair of the Dutch gambling regulator KSA has suggested authorities prepare for possible legal action against social media platforms that fail to tackle illegal gambling advertising. Michel Groothuizen said the KSA would keep seeking voluntary cooperation while preparing potential legal measures, warning that proceedings could take years and have uncertain outcomes. He said European regulators have a joint task force with Google and Meta that is working on an EU-wide whitelist of licensed operators.

The chair of the Dutch gambling regulator Kansspelautoriteit (KSA) has suggested that authorities should prepare for possible legal action against large social media platforms that fail to tackle illegal gambling advertising, while continuing to seek voluntary cooperation. Michel Groothuizen made the suggestion in a piece published on the regulator's website.

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