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Google relaxes betting ad certification rules across supported markets

Regulation

Google is changing its Authorized Buyers rules for betting advertising from 10 August, reportedly adding eligible countries and removing the requirement for buyers to certify each end advertiser individually in supported markets. Advertisers must still follow local law and the platform’s general advertising rules.

Operators and media buyers may face fewer certification steps when advertising in Google-supported betting markets.

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Regulation

KSA chair suggests preparing legal action against platforms over illegal gambling ads

The chair of the Dutch gambling regulator KSA has suggested authorities prepare for possible legal action against social media platforms that fail to tackle illegal gambling advertising. Michel Groothuizen said the KSA would keep seeking voluntary cooperation while preparing potential legal measures, warning that proceedings could take years and have uncertain outcomes. He said European regulators have a joint task force with Google and Meta that is working on an EU-wide whitelist of licensed operators.

The chair of the Dutch gambling regulator Kansspelautoriteit (KSA) has suggested that authorities should prepare for possible legal action against large social media platforms that fail to tackle illegal gambling advertising, while continuing to seek voluntary cooperation. Michel Groothuizen made the suggestion in a piece published on the regulator's website.

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