Google will allow advertising for CFTC-listed prediction market platforms in the US from 21 January under updated guidelines, according to a report. The policy change concerns the marketing of platforms listed by the Commodity Futures Trading Commission.
Prediction market operators may advertise on Google in the US under the revised eligibility rules.
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Reportedly, Google added a dedicated section for prediction market advertising. The policy requires advertisers to comply with local laws and hold applicable licences, and to obtain Google's certification and approval before advertising these products.
TikTok's advertising rules distinguish between prediction-market trading and sportsbook betting. The report discusses that distinction alongside DraftKings' latest advertising campaign and differences in how states classify wagers.
The NFL has confirmed it prohibits prediction market advertising across games, stadiums, club agreements and player endorsements. The restrictions also prohibit corporate branding by permitted sportsbook partners. DraftKings said it obtains advance clearance for every advertisement it runs during NFL broadcasts.
The NFL has confirmed that it prohibits all prediction market advertising during its games, according to emailed comments from Tim Schlittner, the league's director of communications. The prohibition also covers in-stadium signage, club sponsorships and player endorsements, the league said. It is the first time the league has stated the policy on the record.
Google extended its US advertising restrictions for prediction market contracts to Michigan and New York, the company said in a 13 July policy update. The ban took effect on that date; the policy requires eligible operators to have specified federal regulatory status. The update follows legal action involving Kalshi in both states, the source reported.
Google removed Ohio from the jurisdictions where prediction-market advertisements are permitted, effective 2 June 2026. The policy change follows legal disputes over whether sports-outcome contracts constitute gambling or financial products; the Ohio Casino Control Commission said it welcomed the move but was not involved in prompting it.