Google allows US prediction-market ads for federally regulated operators
Google will allow prediction-market advertising in the United States from 21 January 2026, subject to operator eligibility and prior Google certification. Eligible advertisers must be CFTC-authorised designated contract markets focused on event contracts or NFA-authorised brokers providing access to qualifying DCM products; ads and landing pages must also comply with applicable laws and Google policies.
Eligible prediction-market operators and brokers can seek US ad access, while unregulated platforms remain excluded.