Genius Sports announced a multi-year agreement with advertising agency PMG, which will become a founding agency partner of FANHub. The companies will focus on brands in PMG’s portfolio seeking sports audiences, and Genius will support PMG’s Alli marketing system; financial terms were not disclosed.
The agreement expands Genius Sports’ commercial activity in sports advertising beyond its sportsbook data business.
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It was reported that Genius Sports secured partnerships with Kalshi and Polymarket. Chief executive Mark Locke said the growth of prediction markets benefits Genius Sports.
It was reported that Genius Sports agreed separate partnerships with Kalshi and Polymarket. Chief executive Mark Locke said the deals demonstrate the role of official data in the company’s prediction-market strategy.
Genius Sports agreed to provide Kalshi with official real-time data across its global soccer rights portfolio, alongside integrity monitoring, information sharing and marketing services. Kalshi’s head of sports partnerships said official data would support settlement of sports prediction market contracts and reduce reliance on unofficial or delayed feeds.
It was reported that Polymarket partnered with Genius Sports for official data, live streams and integrity services on its US exchange. The companies also agreed to share information to give sports governing bodies visibility into trading.
Liga MX and Polymarket have agreed an exclusive partnership for prediction markets in the United States, with Genius Sports providing official data and settlement information. The agreement covers the league’s main competitions, but market availability is planned for the 2026-27 season; the Campeón de Campeones is scheduled for 25 July 2026 in California.