Genius Sports and the NFL extended their technology partnership through the end of the 2029 NFL season. Genius will continue distributing official play-by-play statistics and Next Gen Stats, supplying betting data and low-latency live games to sportsbooks, and will exclusively represent in-game advertising inventory.
The extension secures Genius Sports’ exclusive NFL data and live-game supply roles for betting operators through 2029.
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The NFL has had no official sports betting partners since 1 April, after agreements with FanDuel, DraftKings and Caesars expired at midnight on 31 March without renewal. The five-year contracts, signed in April 2021, were worth about US$1 billion in total. The league told a media outlet it remained open to several partnership structures.
JPMorgan Chase began covering Genius Sports with an Overweight rating and a USD8 share price target. Analysts estimated that agreements with Kalshi and Polymarket could eventually contribute up to USD35m in additional EBITDA.
Live betting and microbets are growing rapidly, which cited an amended lawsuit alleging Genius Sports received $126,100,000 in live microbetting commissions in 2025. The report also cited a Campaign for Fairer Gambling white paper calling for New Jersey to ban online microbetting.
Two plaintiffs have sued DraftKings, FanDuel, Genius Sports, the NFL and five sportsbook employees in Philadelphia County Court of Common Pleas, alleging that micro-betting caused financial losses and worsened gambling problems. The suit, filed on Tuesday, alleges design defects, failure to warn, negligence, unfair trade practices and intentional infliction of emotional distress. The claims have not been established in court.
Two Pennsylvania residents have sued DraftKings, FanDuel, Genius Sports and the National Football League in Philadelphia, alleging their sports-betting products and promotions encouraged addictive gambling. The complaint alleges the platforms used frequent notifications, tailored offers and real-time micro-bets, including after the plaintiffs sought to stop gambling.