Genius Sports said it completed its acquisition of Sports Innovation Lab on 18 September, for an undisclosed sum. The company said the combination will bring its sports data together with Sports Innovation Lab’s fan analytics for its media business.
The acquisition expands Genius Sports’ media offering for partners in sports and sports betting.
The day’s most important stories, free. One email a day.
It was reported that Genius Sports secured partnerships with Kalshi and Polymarket. Chief executive Mark Locke said the growth of prediction markets benefits Genius Sports.
It was reported that Genius Sports agreed separate partnerships with Kalshi and Polymarket. Chief executive Mark Locke said the deals demonstrate the role of official data in the company’s prediction-market strategy.
Genius Sports agreed to provide Kalshi with official real-time data across its global soccer rights portfolio, alongside integrity monitoring, information sharing and marketing services. Kalshi’s head of sports partnerships said official data would support settlement of sports prediction market contracts and reduce reliance on unofficial or delayed feeds.
It was reported that Polymarket partnered with Genius Sports for official data, live streams and integrity services on its US exchange. The companies also agreed to share information to give sports governing bodies visibility into trading.
Liga MX and Polymarket have agreed an exclusive partnership for prediction markets in the United States, with Genius Sports providing official data and settlement information. The agreement covers the league’s main competitions, but market availability is planned for the 2026-27 season; the Campeón de Campeones is scheduled for 25 July 2026 in California.