Genius Sports announced a partnership with WPP Media to develop a tool for identifying sports, audiences and advertising opportunities. WPP Media clients will be able to use the tool to plan campaigns and measure their performance; the agreement follows Genius Sports partnerships with PMG and Publicis Sport.
The deal gives WPP Media clients access to Genius Sports data for sports advertising campaigns.
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It was reported that Genius Sports secured partnerships with Kalshi and Polymarket. Chief executive Mark Locke said the growth of prediction markets benefits Genius Sports.
It was reported that Genius Sports agreed separate partnerships with Kalshi and Polymarket. Chief executive Mark Locke said the deals demonstrate the role of official data in the company’s prediction-market strategy.
Genius Sports agreed to provide Kalshi with official real-time data across its global soccer rights portfolio, alongside integrity monitoring, information sharing and marketing services. Kalshi’s head of sports partnerships said official data would support settlement of sports prediction market contracts and reduce reliance on unofficial or delayed feeds.
It was reported that Polymarket partnered with Genius Sports for official data, live streams and integrity services on its US exchange. The companies also agreed to share information to give sports governing bodies visibility into trading.
Liga MX and Polymarket have agreed an exclusive partnership for prediction markets in the United States, with Genius Sports providing official data and settlement information. The agreement covers the league’s main competitions, but market availability is planned for the 2026-27 season; the Campeón de Campeones is scheduled for 25 July 2026 in California.