Genius Sports said on 5 February 2026 that it had agreed to acquire Legend in a transaction valued at up to $1.2 billion. The deal includes $900 million at closing and an earnout of up to $300 million; completion terms were not stated in the available announcement text.
The proposed deal would add Legend’s sports and gaming media audience to Genius Sports’ partner and marketing platform.
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Genius Sports raised its full-year guidance after reporting a $10.4m operating profit for the three months to 30 September 2026, compared with a $25.6m loss a year earlier. Revenue rose to $269.9m, while net loss narrowed to $15.7m; the company attributed Media growth mainly to its acquisition of Legend.
Genius Sports lifted its full-year guidance for a third straight quarter. The company reported an operating profit of $10.4m, against a loss of $25.6m the year before.
Genius Sports has launched Prediction.com, a consumer platform that compares markets, prices and probabilities from multiple prediction-market operators. Developed through its Legend division, the service displays market information but does not let users trade contracts. In Italy, the report says, the platform may show prices from sites blocked by ADM without restoring direct access or enabling trading.
Genius Sports reported group revenue of $188 million for the three months ended 31 March 2026, up 30.5% year on year. The company said its net loss rose to $55.2 million, mainly because of the Legend acquisition and foreign-currency movements. It raised its 2026 outlook to revenue of $990 million-$1.01 billion and adjusted EBITDA of $270 million-$280 million, citing the acquisition.
Analysts issued views on Genius Sports, Churchill Downs, Accel Entertainment and Sportradar in notes dated 3, 4 and 9 March. Truist lowered its Genius Sports price target to $13 from $15 while retaining a Buy rating; other notes discussed company performance, potential developments and forecasts.
Reportedly, Genius Sports lifted its 2026 guidance after second-quarter revenue rose 64.7%. In its first quarter as a combined business with Legend, media revenue nearly tripled, while acquisition costs weighed on results.