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GCGRA approves Fanatics and Momentum Group UAE gaming joint venture

Deals & M&A

Fanatics and Momentum Group formed a joint venture to operate and expand commercial gaming in the United Arab Emirates, the companies said. The GCGRA approved the change in control of Momentum’s licensed entities, allowing its existing licences and operations to be integrated into the venture. The activities include lottery, iGaming, sportsbook and gaming-content websites.

The venture can integrate Momentum’s licensed UAE operations with Fanatics’ capabilities across several gaming categories.

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Deals & M&A

Prediction markets approach sportsbook customer acquisition costs during 2026 NFL season

Prediction market operators are increasing marketing spending during the 2026 NFL season, citing an Eilers & Krejcik Gaming note covered by Casino.org. The note puts acquisition costs at roughly $200 per trader, compared with an average of $250 per sportsbook customer.

Prediction market operators are spending more on marketing during the 2026 NFL season, with customer acquisition costs reportedly approaching those of traditional sportsbooks, according to an analyst note from Eilers & Krejcik Gaming cited in reporting. The note puts acquisition costs at roughly $200 per trader, against an average of about $250 per sportsbook customer.

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