Momentum Group formed a joint venture with Fanatics covering its UAE lottery, iGaming and sports betting operations, the companies said. The General Commercial Gaming Regulatory Authority approved a change in control of Momentum’s licensed entities, which the venture will take over.
The approved change in control brings Fanatics into licensed UAE gaming operations through Momentum’s entities.
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Prediction market operators are increasing marketing spending during the 2026 NFL season, citing an Eilers & Krejcik Gaming note covered by Casino.org. The note puts acquisition costs at roughly $200 per trader, compared with an average of $250 per sportsbook customer.
Prediction market operators are spending more on marketing during the 2026 NFL season, with customer acquisition costs reportedly approaching those of traditional sportsbooks, according to an analyst note from Eilers & Krejcik Gaming cited in reporting. The note puts acquisition costs at roughly $200 per trader, against an average of about $250 per sportsbook customer.
Fanatics could increase its sports betting advertising spending to $1bn in the USA, citing chief executive Michael Rubin's comments to Bloomberg. The report describes the potential spending as part of an effort to challenge DraftKings and FanDuel.
Fanatics could raise its sports betting advertising spending in the USA to as much as $1bn in 2027, chief executive Michael Rubin told Bloomberg. The company expects to spend $350m on such advertising in 2026, according to the report.
Fanatics launched its Sports & Casino app in the United States on 2 September, combining sportsbook, online casino and prediction-market products, according to the company. The app uses one account and a shared FanCash balance, while available products change according to the customer’s location; the source says its sportsbook operates in 23 states and Washington, DC, and its casino in four states.
The NFL has announced commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming for the 2026 season. The agreements give the three operators additional rights.
DraftKings is promoting its DraftKings Predictions platform in California and pursuing expansion in Georgia, Texas and Florida, according to the report. The article says prediction-market operators argue their products fall under Commodity Futures Trading Commission regulation rather than state gambling laws, a position disputed by some state regulators. It also reports that the debate has divided the gambling industry.