Franchi says Italy’s gambling advertising ban cost local broadcasters a sector
Simone Franchi of Confindustria Radio Tv Locali said at a Milan Digital Week panel that Italy’s gambling advertising ban removed a whole category of revenue from local broadcasters. He said fear of sanctions can also deter stations from airing some communications that remain permitted, while local media could contribute to information and prevention efforts.
The account highlights how the advertising rules affect broadcaster revenue and may deter permitted responsible-gambling communications.