France’s national gambling regulator has launched a public awareness campaign ahead of the FIFA World Cup. The campaign warns of potential risks associated with sports betting.
The campaign gives operators and regulators a public warning initiative tied to betting during the World Cup.
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DATA.BET said live bets accounted for 70.9% of wagering across 24 esports titles at the Esports World Cup, held in Paris from 2 July to 23 August 2026. Counter-Strike 2 generated 41% of total betting volume, followed by Dota 2 at 31.8%, VALORANT at 11.7% and League of Legends at 8.5%.
The KSA ran its “Laat je niet zoek spelen” campaign with FCB Amsterdam during the 2026 World Cup to raise young adults’ awareness of online gambling and sports betting risks. Content creator Noah Zeeuw said the campaign’s material had been viewed more than 1.2 million times and shared repeatedly; the campaign also directed audiences to information and a sports-betting knowledge test.
The Massachusetts Gaming Commission launched its Safer Bets Start Here public awareness campaign ahead of the FIFA World Cup. The campaign promotes legal gambling options and warns residents about unregulated operators, including prediction markets offering sports wagers to people under 21, the Commission said. It is also part of the rollout of the Commission’s PlayWell responsible gaming programme.
Brazil’s Ministry of Sport announced a sports-betting awareness campaign on 18 June, using social-media videos during the 2026 World Cup period. The ministry said the campaign advises people to check that operators are authorised and warns against betting on unauthorised platforms; its sports betting secretariat is working with the Finance Ministry’s SPA-MF.
The ANJ has started a campaign ahead of an expected rise in World Cup betting. A Toluna-Harris survey found 41% of respondents planning to watch the tournament also intended to bet.