Forza Italia proposed an amendment to Italy’s 2026 budget that would repeal the ban on indirect gambling advertising established in 2018. The proposal prompted opposition from parliamentarians and consumer associations, the available text says.
If adopted, the amendment would change the restrictions governing gambling advertising in Italy.
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AGCOM media services director Davide Gallino proposed a digital whitelist that would allow authorised gambling operators to advertise on social platforms while blocking illegal operators, reportedly. The suggested mechanism would use a certification integrated into platform systems, shifting controls from individual accounts to content flows.
Italy's AGCOM included a proposal to begin a public consultation on changes to its 2019 gambling advertising guidelines on the agenda for its 7 October council meeting. The proposal does not itself approve new rules, and the authority has not disclosed the changes it may put forward.
Italy’s AGCOM is consulting on proposed conditions for using brands linked to gambling licences to promote separate non-gambling services, according to the report. Resolution 234/26/CONS opened a 30-day submission period ending on 21 November; the draft requires, among other criteria, independent operations and no links facilitating access to gambling platforms.
Valérie Peano, founding partner of EGLA, criticised Italy’s gambling advertising ban during a panel at SiGMA World 2026. She said the Decree of Dignity was under review by the Court of Justice of the European Union over procedural issues and argued that the ban lacked scientific assessment and an ex-post review. Peano also called for balance in the ongoing consultation.
The Decree of Dignity is under review by the Court of Justice of the European Union over procedural problems, Valérie Peano, founding partner of EGLA, told a panel at SiGMA World 2026. The measure was never notified to the European Commission or to the member states, which would mean it is not applied, as happened in Lithuania, she said.
Italy's Constitutional Court upheld the Decreto Dignità ban on gambling advertising in ruling 172/2026, filed on 20 October, according to a Codici statement. The court kept the €50,000 minimum penalty but allowed AGCOM to impose less where the fine is manifestly disproportionate. The case arose from a €157,000 sanction on a 28-year-old who earned about €1,000 from promotional videos.
Italy's Constitutional Court has upheld the Decreto Dignità ban on gambling advertising in ruling 172/2026, filed on 20 October, according to a statement by the association Codici. The court confirmed the general prohibition on direct and indirect promotion of gambling, Codici said.