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Fondazione FAIR adviser outlines Italy’s responsible-gambling communication rules

Regulation

Marina Lanfranconi, a Fondazione FAIR scientific committee vice-coordinator, said Italy’s gambling advertising ban remains in force, while gaming rules allow informational communication on responsible gambling. She said concessionaires must allocate 0.2% of net revenue to specified social-interest communication, and AGCOM’s final guidelines have not yet been published.

Concessionaires must account for the stated 0.2% communication requirement while observing the continuing advertising ban.

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Regulation

FAIR director urges audience research and evaluation for responsible gambling campaigns

Cinzia Castiglioni, scientific director of Fondazione FAIR, called for audience research and evaluation of responsible gambling campaigns at Forum 2026 in Rome on 14 October. She said campaign designers should tailor messages to different audiences and assess their effects after distribution.

Cinzia Castiglioni, scientific director of Fondazione FAIR, said responsible gambling communication should be based on knowledge of its intended audiences and should include an assessment of results, rather than only the distribution of prevention messages. She spoke on 14 October at the second edition of Forum 2026 in Rome, an event dedicated to the effectiveness of communication and player protection, according to a report of her remarks.

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