Flutter said PokerStars is proposing organisational changes as part of a restructuring, with roles expected to be affected across its operations. The company said the proposals include integrating its online poker offering with other Flutter brands and moving to a more locally focused operating model; the number of roles is unknown.
The proposals could affect PokerStars staff and its operating structure across several markets.
Quarter ended 30 September 2026
The day’s most important stories, free. One email a day.
Flutter said regulatory changes have made Betfair Exchange commercially unsustainable in Italy and that it will soon end Betfair Sportsbook and Casino there. The group said it will progressively deactivate all three products, with its affiliate programme ending on 31 October 2026 and Italian-facing promotional materials due to be removed by 29 October. Flutter said the withdrawal will not affect its other Italian brands or local staff.
Flutter Entertainment has decided to end Betfair Sportsbook and Casino in Italy shortly, after planned regulatory changes made the Betfair Exchange service no longer commercially sustainable there, the company said in a statement. The decision will lead to the progressive deactivation of the Betfair Exchange, Sportsbook and Casino products in the country.
Reportedly, Sisal, Snai and PokerStars, brands of Flutter Southern Europe & Africa, won seven awards at the EGR Italy Awards 2026. Sisal took four prizes including Operator of the Year for the seventh consecutive year, Snai won Innovation in Sports Betting and PokerStars took Poker Operator and Marketing Campaign.
Sisal, Snai and PokerStars, brands of Flutter Southern Europe & Africa (SEA), received seven awards at the EGR Italy Awards 2026. The awards were reported on 21 October 2026.
Flutter selected Comversa Reply to develop and monitor generative engine optimisation for Sisal, SNAI and PokerStars in its Southern Europe and Africa region, according to a report dated 3 September 2026. The assignment includes assessing brand visibility and analysing responses generated by artificial intelligence systems.
Flutter Entertainment began integrating PokerStars onto the Betfair platform in the UK on 13 August 2026. The company said the step is the first in a process that will later involve Sky as well, as it seeks a single network for its group brands.
Flutter Entertainment will add Betfair customers in the UK to the PokerStars network from 13 August, the company said. Customers will access the service through a co-branded PokerStars offering on Betfair as Flutter pools poker liquidity across its brands.