Brazilian clubs with betting master sponsors fall to 12 in 2026
Twelve of the 20 Brazilian Serie A clubs had a betting company as their main shirt sponsor in 2026, down from 18 the previous year. Professor Michel Fauze Mattar of FIA Business School described the change as a sector adjustment, citing market saturation, regulatory changes and repricing; he said clubs may need to diversify sponsors and reduce reliance on one major deal.
Operators and clubs may need to reassess the scale and structure of betting sponsorship deals in Brazilian football.