FIRST.bet said it has selected Sweden as the first market in the next phase of its European expansion. Its sportsbook model lets operators retain their own brand and frontend while FIRST.bet manages odds, betting operations and risk in the background.
Swedish operators can outsource odds, betting operations and risk while retaining their brand and frontend.
The day’s most important stories, free. One email a day.
It was reported that GANHEI returned to FIRST.bet as its Brazilian sportsbook technology partner. The renewed agreement covers managed betting technology, trading and operational support.
It was reported that Betvip migrated its sportsbook to FIRST.bet using Cactus infrastructure in Brazil. FIRST.bet now supplies pricing, trading and sportsbook services after the operator left its previous provider.
It was reported that Atlaslive partnered with FIRST.bet to add its sportsbook technology. Platform customers can access the supplier’s betting product through the integration.
Cassino Bet has returned to FIRST.bet’s sportsbook platform under a renewed partnership for Brazil, the companies said. The agreement gives the operator access to FIRST.bet’s sportsbook technology and trading capabilities. Ana Gaming chief executive Marco Tulio Oliveira said the company chose to return Cassino Bet to the platform after reviewing its technology strategy.
7Games, Betão and R7 have launched sportsbooks in Brazil powered by FIRST.bet, according to the companies. The rollout uses FIRST.bet’s SportOS and trading infrastructure, while 7Games developed its own sportsbook front end.