7Games, Betão and R7 have begun operating a sportsbook platform developed by FIRST.bet, the companies said. The rollout adds sports betting to the three brands’ online casino offerings; FIRST.bet supplies the trading, odds-pricing, live-market and risk-management systems.
The agreement adds sports betting to three operators’ portfolios using FIRST.bet infrastructure.
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It was reported that GANHEI returned to FIRST.bet as its Brazilian sportsbook technology partner. The renewed agreement covers managed betting technology, trading and operational support.
It was reported that Betvip migrated its sportsbook to FIRST.bet using Cactus infrastructure in Brazil. FIRST.bet now supplies pricing, trading and sportsbook services after the operator left its previous provider.
It was reported that Atlaslive partnered with FIRST.bet to add its sportsbook technology. Platform customers can access the supplier’s betting product through the integration.
Cassino Bet has returned to FIRST.bet’s sportsbook platform under a renewed partnership for Brazil, the companies said. The agreement gives the operator access to FIRST.bet’s sportsbook technology and trading capabilities. Ana Gaming chief executive Marco Tulio Oliveira said the company chose to return Cassino Bet to the platform after reviewing its technology strategy.
FIRST.bet said its sportsbook went live for 7Games, Betão and R7 in Brazil. The three brands are operated by OIG Gaming Brazil, and 7Games built its own sportsbook front end using FIRST.bet's SportOS operating system.