By SectorWire desk ·
The report said that Atlaslive partnered with FIRST.bet to add its sportsbook technology. Platform customers can access the supplier’s betting product through the integration.
The integration expands the sportsbook options available to Atlaslive customers.
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The integration broadens the betting technology available within Atlaslive’s platform.
Atlaslive operators gain an additional sportsbook technology option.
The agreement connects FIRST.bet and Atlaslive around Brazil’s gambling market.
Swedish operators can retain control of their frontend while using FIRST.bet’s sportsbook functions.
Arias will lead FIRST.bet’s Latin American commercial operations as it builds its regional hub and team, with Brazil central.
Alea expands its product range with a sportsbook supplied through its exclusive technology partnership with FIRST.bet.