By SectorWire desk ·
The report said that FIRST.bet signed a Latin American expansion agreement with Atlaslive. The partnership focuses on Brazil.
The agreement connects FIRST.bet and Atlaslive around Brazil’s gambling market.
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The integration expands the sportsbook options available to Atlaslive customers.
The integration broadens the betting technology available within Atlaslive’s platform.
Atlaslive operators gain an additional sportsbook technology option.
Swedish operators can retain control of their frontend while using FIRST.bet’s sportsbook functions.
Arias will lead FIRST.bet’s Latin American commercial operations as it builds its regional hub and team, with Brazil central.
Alea expands its product range with a sportsbook supplied through its exclusive technology partnership with FIRST.bet.