By SectorWire desk ·
The report said that Atlaslive partnered with FIRST.bet to integrate its betting technology. The agreement offers platform customers a managed sportsbook with trading and player-market tools.
The integration broadens the betting technology available within Atlaslive’s platform.
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The integration expands the sportsbook options available to Atlaslive customers.
Atlaslive operators gain an additional sportsbook technology option.
The agreement connects FIRST.bet and Atlaslive around Brazil’s gambling market.
Swedish operators can retain control of their frontend while using FIRST.bet’s sportsbook functions.
Arias will lead FIRST.bet’s Latin American commercial operations as it builds its regional hub and team, with Brazil central.
Alea expands its product range with a sportsbook supplied through its exclusive technology partnership with FIRST.bet.