FIRST.Bet co-CEO Ian Bradley said the supplier is investing in AI to develop its sportsbook platform. He said a dedicated team is building internal tools and that the company supports partners developing products through its SportOS API.
FIRST.Bet’s AI tools and SportOS API could support partners developing sportsbook products.
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FIRST.bet will again provide trading, pricing and risk management for Bet da Sorte's sportsbook in Brazil, the companies said. The renewed agreement covers pre-match and in-play betting; Bet da Sorte will continue using Single Software for its wider platform after testing another sportsbook provider.
It was reported that GANHEI returned to FIRST.bet as its Brazilian sportsbook technology partner. The renewed agreement covers managed betting technology, trading and operational support.
It was reported that Betvip migrated its sportsbook to FIRST.bet using Cactus infrastructure in Brazil. FIRST.bet now supplies pricing, trading and sportsbook services after the operator left its previous provider.
It was reported that Atlaslive partnered with FIRST.bet to add its sportsbook technology. Platform customers can access the supplier’s betting product through the integration.
Cassino Bet has returned to FIRST.bet’s sportsbook platform under a renewed partnership for Brazil, the companies said. The agreement gives the operator access to FIRST.bet’s sportsbook technology and trading capabilities. Ana Gaming chief executive Marco Tulio Oliveira said the company chose to return Cassino Bet to the platform after reviewing its technology strategy.