Sportsbook technology provider FIRST.bet appointed Ian Bradley as co-CEO, the company said. Bradley previously held a senior vice-president role at DraftKings, where he was responsible for consumer sportsbook revenue, and will lead FIRST.bet alongside founder Tom Light.
Bradley’s sportsbook experience may inform FIRST.bet’s leadership of its B2B technology business.
Quarter ended 30 September 2026
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Vyking launched a self-developed sportsbook frontend using FIRST.bet’s SportOS technology, making it available to brands in Vyking’s operator network. Vyking manages the customer-facing design and experience, while FIRST.bet supplies pricing, trading, risk management, bet acceptance and settlement.
FIRST.bet will again manage Bet da Sorte’s sports betting operations, pricing and risk in Brazil under a renewed agreement. Its platform will cover pre-match and live betting, while Bet da Sorte will continue using Single Software for its wider platform. Bet da Sorte’s commercial director said the return was driven by the platform’s commercial advantages and stability.
FIRST.bet will again provide trading, pricing and risk management for Bet da Sorte's sportsbook in Brazil, the companies said. The renewed agreement covers pre-match and in-play betting; Bet da Sorte will continue using Single Software for its wider platform after testing another sportsbook provider.
It was reported that GANHEI returned to FIRST.bet as its Brazilian sportsbook technology partner. The renewed agreement covers managed betting technology, trading and operational support.
It was reported that Betvip migrated its sportsbook to FIRST.bet using Cactus infrastructure in Brazil. FIRST.bet now supplies pricing, trading and sportsbook services after the operator left its previous provider.