FIRST – Best in Sports announced a deal to provide Brazilian operator Pixbet with sportsbook solutions. In an interview, FIRST chief executive Tom Light said the collaboration would focus on sportsbook infrastructure designed for Brazilian market conditions; the source gives no further confirmed terms.
The agreement gives Pixbet a named supplier for its sportsbook technology in Brazil.
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Sports-market professionals expect Brazilian football clubs’ betting sponsorship values to fall in 2027, reportedly returning to levels seen by July 2025, even if the government measure is changed or expires. The cited estimates put Flamengo’s potential main-shirt deal at about R$115 million a year, down 57% from R$268 million, and Fluminense’s at R$40 million, down 24.5% from R$53 million. These are projections, not announced cuts.
Brazil’s Attorney General’s Office has sued 17 betting companies in the Federal Court of Pernambuco, seeking reimbursement for costs to the Public Health System and at least BRL1 billion for collective moral damages. The AGU estimates healthcare-related damages at about BRL2.6 billion; the companies named represent around 80% of the market, according to the government.
A case has been brought before the Federal Court of Pernambuco by Brazil's Attorney General's Office (AGU) targeting 17 betting operators. The office is pursuing redress for harm done to the Public Health System (SUS), together with a request for no less than BRL1bn in collective moral damages. Healthcare-related losses are put by the AGU at roughly BRL2.6bn ($444.3m). No precise reimbursement figure appears in the filing; the office wants that sum worked out at a later stage.
Rio de Janeiro gubernatorial candidate Eduardo Paes said he would abolish the state lottery authority, LOTERJ, and ban sports betting in the state if elected. He accused the authority of laundering money for militia groups; the report also says prosecutors charged eight people over alleged use of illegal gambling proceeds to obtain LOTERJ licences, while Brazil’s Supreme Federal Court formed a majority to restrict LOTERJ’s operations beyond the state.
The Court of Justice of Paraíba ordered the websites and apps of Pixbet, GanheiBet and Bet da Sorte closed, citing Pixbet’s failure to provide evidence of effective safeguards against access by under-18s. The court directed Brazil’s Secretariat of Prizes and Betting and Anatel to take blocking measures and ordered an expert review of the company’s access-control systems.
A Paraíba court ordered Pixbet to suspend operations throughout Brazil over inadequate safeguards for minors. The judge imposed a R$4.7m fine and ordered a technical examination of its systems following non-compliance with an earlier order.