FIRST and Pixbet have entered a long-term partnership to provide a localised sportsbook offering in Brazil. Pixbet said its sportsbook had gained traction after integrating FIRST’s technology, with players shifting towards sports betting.
The agreement gives Pixbet a sportsbook platform tailored to Brazil’s market.
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Reportedly, BETBY has agreed a partnership with platform provider NGX to extend its sportsbook technology across Latin America. Under the deal, the Malta-headquartered supplier's sportsbook will be built into NGX's platform, widening its reach in Brazil's regulated betting market.
FIRST.bet partnered with Ana Gaming-owned Cassino to launch its sports betting platform with the Brazilian operator, according to the report published on 3 July 2026. The companies had worked together previously, and Cassino is returning to FIRST.bet for technology services.
ONDISS has integrated FIRST’s sports betting technology for City Center Online in Argentina’s Santa Fe province. The launch gives the operator a sports betting offering powered by FIRST; the source describes it as among the first .bet.ar operators to offer sports betting in the province.
FIRST has agreed to provide the technology for Matchbook’s new online sportsbook in Brazil. FIRST chief executive Tom Light said the project supports Matchbook’s Brazilian launch; A2FBR chief executive Adriano Rodrigues said his company supported the collaboration locally.
Matchbook has launched a Brazil-focused sportsbook through a technology partnership with FIRST, the companies said. The site, matchbook.bet.br, combines Matchbook’s exchange and fixed-odds offering with FIRST’s sportsbook technology. A2FBR supported the project locally.