Fanatics chief executive Michael Rubin said the privately held company could generate $30bn to $50bn in annual revenue within five to 10 years. He said its gaming business, which includes sports betting, could become its largest and most profitable segment by 2030; the company is also testing prediction markets in 24 US states.
The projection indicates Fanatics’ planned scale across gaming, sports betting and prediction markets.
The day’s most important stories, free. One email a day.
The NFL has announced commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming for the 2026 season. The agreements give the three operators additional rights.
DraftKings is promoting its DraftKings Predictions platform in California and pursuing expansion in Georgia, Texas and Florida, according to the report. The article says prediction-market operators argue their products fall under Commodity Futures Trading Commission regulation rather than state gambling laws, a position disputed by some state regulators. It also reports that the debate has divided the gambling industry.
Reportedly, the NFL has selected Fanatics Sportsbook as an official sportsbook partner. The league’s agreements with DraftKings, FanDuel and Caesars Sportsbook expired in March, leaving it without a partner in that category for more than four months.
Fanatics Sportsbook has secured a multi-year, non-exclusive sports betting partnership with the NFL, reportedly ahead of an expected announcement before the season opener. The agreement includes NFL media inventory, hospitality benefits and use of league and team intellectual property; financial terms were not disclosed.
US online betting handle fell about 3% year on year in March, while gross gaming revenue increased as hold rates approached 9.6%, according to an industry tracker compiled by Stifel analysts. The tracker also reported online casino revenue growth of around 20% year on year in February; analysts noted that state reporting differences limit comparisons.