EveryMatrix has signed a deal to provide BetAhoy with sportsbook, casino, platform and affiliate management services in the UK. BetAhoy is the first UK partner to launch EveryMatrix’s new front end, the supplier said.
The agreement adds a named UK operator to EveryMatrix’s client base and brings its new front end into use.
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EveryMatrix appointed Jonas Groes, formerly a partner in EY’s Nordic consulting practice, as co-CEO, with the role due to begin on 1 January 2026. He will share the position with co-founder and CEO Ebbe Groes, his brother; the company said the arrangement would give Ebbe Groes more time for strategy.
Cashpoint Denmark rebranded as Merkur Bets and launched a digital platform supplied by EveryMatrix on 4 November 2026. The platform combines retail and online sports betting and adds an online casino offer; around 200 betting shops are also adopting the new brand. Merkur Group said Denmark is the first market in a planned migration of its operations in Belgium, Germany and Austria to EveryMatrix technology.
EveryMatrix Group Commercial Director Daniel Clark cited its work with Danish state-owned operator Danske Spil, including modernising a platform launched in 2012. Clark also referred to work with Norsk Tipping, OPAP, Merkur Group and Betsson, and said EveryMatrix had announced an agreement with Sky City in New Zealand the previous year.
The partnership with Danish state-owned operator Danske Spil involved EveryMatrix taking a legacy platform first launched in 2012 into the modern era. Clark said the operator had found it hard to expand its footprint. Describing the outcome, he said the company was able to show it had the tools to help capture new players in that market.
EveryMatrix signed an agreement with Stake to provide casino content through its aggregation technology, the companies said. Stake will gain access to more than 45,000 games from over 360 providers, including content developed by EveryMatrix through Fantasma Games. The companies said the arrangement supports Stake’s activity in regulated markets.
Evoplay has partnered with Peruvian operator Te Apuesto, with titles including Penalty Shoot-out: Street and 3 Crowns: Coin Hunt due to go live on its platform. The report also describes deals involving EveryMatrix and Stake, Games Valley and Clawbuster, Playson and World Sports Betting, and Kiron and SportyBet across five African markets.