European Lotteries elects Brightstar executive to executive committee

Brightstar Lottery is expanding its Italian strategy around digital play, retail lottery experiences and consumer services, CEO Vince Sadusky said during the company’s third-quarter results call. The company plans to begin distributing self-service lottery terminals in early 2027 and is developing a network offer for bill payments, mobile top-ups and gift cards. Sadusky said about half of participants in its Dual Play hybrid product later use the My Lotteries app.

Brightstar Lottery plans to begin distributing self-service lottery terminals in Italy in early 2027, as it seeks recurring revenue and wider access to lottery products. The company is also developing a service for bill payments, mobile top-ups and gift cards through its network.