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European Commission leaves gambling advertising rules to member states

Regulation

The European Commission does not plan to propose a dedicated law banning gambling advertising, Commissioner Michael McGrath said in a written response dated 11 July. He said the Commission is preparing digital fairness legislation that would address, among other issues, addictive digital-service design and video-game loot boxes.

Operators and regulators should expect gambling advertising rules to remain a matter for individual EU member states under the stated position.

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AGCOM guidance leaves questions over FIFA World Cup gambling advertising in Italy

A study of World Cup 2026 broadcasts counted 9,360 prediction-market logos and 6,429 betting-operator logos in match footage, reportedly including brands shown together. The report says the international FIFA feed carried the same advertising to viewers in Italy, where the 2019 gambling-advertising ban applies, and questions whether broadcasters could face liability under existing AGCOM guidance.

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