Esportes Gaming Brasil launched Lottu.bet.br in Brazil this week, using NGX's platform for its sports betting and online casino operation. The group said Lottu is its third brand in the market, while NGX described its role as technology partner.
The launch adds a named operator brand using NGX technology to Brazil's regulated betting market.
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Esportes Gaming Brasil announced on 13 May that it had appointed Andréa Figueira Curral as marketing director. In an interview, Curral discussed the group’s marketing approach and its sponsorships of football clubs and cultural events in Brazil.
Reportedly, NGX has renewed its partnership with IAA. The collaboration began in 2024 and focuses on responsible gambling.
NGX and Optimove announced a commercial and technology partnership in Brazil, integrating Optimove’s CRM marketing technology with NGX’s infrastructure. The companies said the integration will support data centralisation, audience segmentation and automated campaigns across channels.
Reportedly, BETBY has agreed a partnership with platform provider NGX to extend its sportsbook technology across Latin America. Under the deal, the Malta-headquartered supplier's sportsbook will be built into NGX's platform, widening its reach in Brazil's regulated betting market.
HS Gaming Participações, a subsidiary of Esportes Gaming Brasil, is seeking to acquire Apostou.com in Brazil, with the transaction under review by CADE under Public Notice No. 464. The deal would give Esportes da Sorte Group control of the operator of BETBR Loterias and its B1BET and BRBET brands.