Formula 1 names FanDuel its official betting operator in multi-year deal
Formula 1 and FanDuel have agreed a multi-year Official Betting Operator partnership, the companies said. FanDuel will provide betting insights and real-time data during race weekends, while Formula 1 will feature its Betting Guide and editorial content on its website and app. FanDuel has 17 million customers across the United States and Canada, according to the report.
The agreement gives FanDuel content integration across Formula 1’s digital channels and race-weekend betting exposure.