The England and Wales Cricket Board introduced a code governing gambling sponsorships in UK domestic cricket, according to reported coverage. The code takes effect immediately and requires 20% of gambling sponsorship inventory to carry safer-gambling messaging, while restricting branding aimed at children and people at risk.
Cricket clubs must adapt sponsorship inventory and branding to meet the code's requirements.
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Clubs that challenged the measure plan to ask for a longer transition period for ending betting-company partnerships if the provisional measure remains in force, reportedly. At a 3 November public hearing convened by Supreme Federal Court minister Luiz Fux, representatives of ten Série A clubs and betting companies are also expected to renew their request to suspend the injunction maintaining the measure.
Clubs that went to the Supreme Federal Court want a wider transition window for winding down their sponsorships with sports betting houses, should the provisional measure barring bets in Brazilian football stand, the report says. They intend to put that demand at a public hearing called by minister Luiz Fux, set for Tuesday (3/11). That STF meeting is to gather representatives of ten Série A clubs of the Campeonato Brasileiro as well as of betting houses.
Reportedly, Brazil's secretary-general of the presidency, Guilherme Boulos, acknowledged that the suspension of fixed-odds betting sponsorships under Medida Provisoria nº 1.394/2026 affected club financing. The government plans a permanent working group with four ministries and organised fan groups; betting firms supplied about R$1.1bn (US$217m), 34% of the top 20 clubs' marketing revenue in 2025.
Brazil's secretary-general of the presidency, Guilherme Boulos, acknowledged at a meeting with representatives of 35 organised fan groups in São Paulo that the abrupt suspension of fixed-odds betting sponsorships under Medida Provisoria nº 1.394/2026 created a real problem for the financing of Brazilian clubs. The meeting lasted more than two hours. The government committed to creating a permanent working group in the coming weeks.
Brazil's ban on betting advertising has left seven of the 14 Série A clubs that had betting brands as main shirt sponsors without one, citing Poder360. Betting firms accounted for 34% of marketing revenue at Brazil's 20 biggest clubs in 2025, about R$1.1bn of R$3.2bn, according to Sports Value. Flamengo and Fluminense wore "Proibir não é proteger" shirts in protest.
Brazil's ban on betting advertising has left seven of the 14 Série A clubs that had betting brands as main shirt sponsors without one, citing a Poder360 survey. The survey covered the last two rounds of the 2026 Campeonato Brasileiro. The federal provisional measure prohibited advertising, marketing and sponsorship related to fixed-odds betting in the country.
Italy’s Commission for the Verification of the Economic and Financial Balance of Professional Clubs reported that betting brands sponsor 24% of clubs in the top divisions of 55 European federations. Its report, updated to 31 July 2026, also noted three new Serie A sponsorship partnerships at the start of the current season. The commission said the Lazio-Polymarket agreement ended by mutual consent in mid-August after Italy’s customs and monopolies agency blocked the site.
Brazil’s ban on betting companies sponsoring football clubs is expected to affect clubs’ direct deals, rights holders, prize money and future sponsorship values, according to sports finance specialist Moisés Assayag. Assayag said clubs cannot immediately reduce squad costs to match lost income. He also said the foreign-player limit is due to fall from nine to five by 2030.