Dutch ministry rejects mandatory brand separation for hybrid gambling operators
The Dutch Ministry of Justice and Security rejected a proposal to require separate brand names for operators offering both land-based and online gambling, according to disclosed internal documents. The documents say officials considered the change too substantial for the existing legislative process and cite liability concerns; the ministry instead required land-based gambling advertising to be sufficiently distinct in its imagery, wording and context.
The decision shapes how hybrid operators can present land-based gambling in advertising under Dutch rules.