DraftKings and Red Rake Gaming formed a partnership to add Red Rake’s slot portfolio to DraftKings’ online casino platforms in New Jersey, Pennsylvania and Ontario. Red Rake managing director Nick Barr said the agreement would bring the supplier’s games to DraftKings customers in those markets.
The partnership places Red Rake’s slots on DraftKings’ online casino platforms in New Jersey, Pennsylvania and Ontario.
Quarter ended 30 September 2026
The day’s most important stories, free. One email a day.
Polymarket will feature LeBron James in advertising campaigns and social media posts promoting football. James is due to receive US$15 million a year; BNLData reported his Philadelphia 76ers salary as US$4 million annually. The deal’s duration has not been disclosed, and James will not be an investor in Polymarket.
Polymarket has agreed a promotion deal with basketball player LeBron James under which he will advertise football for the platform, according to deal terms reported by Estadão and relayed by BNLData. James is due to receive $15m a year from Polymarket, the report said. The length of the contract was not disclosed, and James will not hold an investor stake in the company.
Bank of America raised its DraftKings rating from Neutral to Buy on 8 October. Analyst Shaun Kelley retained a $27 price target after shares fell 19% over a month. The bank said earnings expectations might be approaching a low and cited reduced cannibalisation risk from prediction markets.
Bank of America raised its rating on DraftKings to Buy from Neutral on 8 October, with analyst Shaun Kelley keeping a $27 price target, according to the report. The shares were trading around $19.53 at the time, after falling 19% over the previous month while the wider market was little changed.
The NFL has named theScore Bet an official sportsbook and casino partner in Canada under an agreement with PENN Entertainment. The partnership gives theScore Bet rights to use NFL league and team intellectual property in approved marketing and promotional campaigns, as well as access to league media and fan events. An NFL spokesperson said theScore Bet is its fourth official betting partner in Canada.
DraftKings became the exclusive sportsbook and online casino integration partner for Prime Video’s Wednesday Night Hockey broadcasts in Canada for the 2026–27 NHL season, according to the report. The deal includes branded pregame and intermission features and covers selected Stanley Cup games; the partnership begins with the Maple Leafs–Islanders game on 30 September.
DraftKings announced an agreement with Prime Video to sponsor NHL on Prime in Canada during the 2026-27 season. The deal makes it the exclusive sportsbook and online casino integration sponsor for Wednesday Night Hockey and select Stanley Cup playoff coverage, including pregame and intermission features and broadcast sponsorship.