Polymarket links LeBron James to US$15m annual football promotion deal
By SectorWire desk ·
Summary
Polymarket will feature LeBron James in advertising campaigns and social media posts promoting football, citing published reporting for the deal terms. James is due to receive US$15 million a year; The report said his Philadelphia 76ers salary as US$4 million annually, also citing published reporting. The deal’s duration has not been disclosed, and James will not be an investor in Polymarket.
Why it matters
The deal links a high-profile athlete to Polymarket’s football advertising, giving operators and suppliers a reported benchmark for sports promotion.