DraftKings secures exclusive NHL on Prime sponsorship in Canada
DraftKings announced an agreement with Prime Video to sponsor NHL on Prime in Canada during the 2026-27 season. The deal makes it the exclusive sportsbook and online casino integration sponsor for Wednesday Night Hockey and select Stanley Cup playoff coverage, including pregame and intermission features and broadcast sponsorship.
The agreement provides DraftKings with exclusive sportsbook and casino integrations across Canadian NHL broadcasts.