The Detroit Lions named BetMGM their first official sports betting partner, the team announced. The agreement includes co-branded content and in-game activations, and BetMGM plans to release two Lions-branded casino games.
The agreement gives BetMGM sports betting and gaming promotion opportunities tied to the Lions.
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The Kansas City Royals have named Circa Sports their sports betting partner, with the agreement due to begin on 30 January, the team said. Circa will take part in fan experiences and promotions during the season; the announcement follows the end of the Royals’ partnership with Underdog in November 2025.
Kalshi and the Philadelphia 76ers entered a multi-year partnership, reportedly announced on 2 November 2026. The agreement includes postgame SEPTA rides for fans who attended the team’s game against the Knicks on 30 October, alongside fan-engagement activities.
The Philadelphia 76ers and Kalshi have reportedly entered a multi-year agreement that makes Kalshi an official partner of the team.
Reportedly, the NFL has selected Fanatics Sportsbook as an official sportsbook partner. The league’s agreements with DraftKings, FanDuel and Caesars Sportsbook expired in March, leaving it without a partner in that category for more than four months.
Formula 1 named FanDuel its official betting partner, according to the report published on 1 May 2026. FanDuel users will receive real-time insights during race weekends, with further wagering options planned during the season.
Polymarket has agreed a multi-year partnership with Major League Soccer (MLS), becoming an official partner of the league, MLS All-Star Game, MLS Cup and Leagues Cup. MLS said trading tied to MLS and Leagues Cup markets will be monitored by IC360 and Sportradar, while players, referees, owners and league or club staff will be barred from trading those markets.