Denmark proposes limits on gambling ads during live sports broadcasts
Denmark’s government has advanced proposals to restrict gambling advertising around live sporting events, including a ban during broadcasts and for ten minutes before and after them. The proposed rules would also restrict ads in specified public places, limit certain advertising content and prohibit brand ambassadors under 25; sponsorship and in-stadium promotions would remain permitted.
Operators and advertisers would need to adjust broadcast, public-space and marketing practices if the proposed restrictions take effect.