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Coral becomes Birmingham City front-of-shirt sponsor for 2026/27

Coral, part of Entain, has agreed a front-of-shirt sponsorship with Championship club Birmingham City for the 2026/27 season. The brand's logo will appear on the men's and women's shirts, the first front-of-shirt partnership in Coral's history, after two seasons as an official partner. Birmingham City CEO Jeremy Dale said Coral had raised more than £40,000 for the Birmingham City Foundation.

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  1. DealCoral becomes Birmingham City front-of-shirt sponsor for 2026/27

    UKCoralEntain

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