Clarion Gaming selected ICE London to announce a strategic partnership with Racing Post, confirmed at the event in February 2019. The companies said the collaboration would extend across Clarion Gaming’s gaming and affiliate events worldwide, including ICE North America in Boston from 13 to 15 May.
The partnership extends Racing Post’s content and stakeholder activity across Clarion Gaming events, including ICE North America.
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Coda is working with TikTok Gaming to let users in Thailand, Malaysia, Singapore, Indonesia and the Philippines buy digital content through Codashop. Since the initiative launched in mid-June 2026, linked creator videos have generated 1 billion views, with click-through above 5% and about 5% of clicks converting to purchases, Coda said.
Coda has begun working with TikTok Gaming to link content discovery with purchasing for consumers in Southeast Asia. Under the arrangement, TikTok users in Thailand, Malaysia, Singapore, Indonesia and the Philippines can click straight through to Codashop to buy game top-ups, gift cards and other digital goods. Creators can use livestreams and short-form videos to feature listed content, which gives publishers a new way to reach consumers.
Pascal Gaming announced a collaboration with Ronaldinho to develop a portfolio of games for Brazilian and international audiences. The company said the range will include crash games and slots, with Avinho R10 first and Fortune Ronaldinho scheduled for June; further titles and marketing campaigns are planned.
The Professional Fighters League has announced a global partnership with Sportradar to distribute official fight data and streaming to the betting industry. The agreement covers data, odds creation, live markets and fight streams for licensed betting operators.
BLAST announced a partnership with Underdog Fantasy covering three esports events in 2025. Underdog branding will appear on English-language broadcasts and arena assets, and the company will feature in a BLAST.tv minigame for US and Canadian audiences. Financial terms were not disclosed.
WA.Technology and Lottery.com announced an alliance at ICE London 2024 to support Lottery.com’s expansion across Africa, the Pacific region, Brazil and other parts of Latin America. WA.Technology said it will provide platform solutions and manage operational services, including compliance and regulatory support; the companies did not state a deal value.